Client Requirement:
When Tirupati Group came to us, they were focused on one mission: generating high-quality leads. They needed to reach potential buyers in a specific area, and they were ready to explore every avenue—both online and offline—to achieve their goal. For them, it wasn’t just about selling properties; it was about connecting with people ready to make one of the most important decisions of their lives. Having seen the power of digital media in driving real estate sales, Tirupati Group entrusted us to guide them through this cosmic journey.
Our Solution:
We knew that to navigate the competitive real estate market, we had to start by truly understanding their project. We dived deep into their floor plans, construction quality, and identified the unique selling points (USPs) that would set them apart in the market. With this knowledge in hand, we crafted a multi-platform strategy focused on two powerful channels: Facebook/Instagram and Google Ads . Our mission was clear—deliver leads that would convert into happy homeowners.
Work:
The first step was transforming their online presence. We revamped their website and created a dedicated landing page designed to capture the attention of serious buyers. But this wasn’t just any landing page—it was a beacon, guiding potential leads toward their future homes. To funnel this traffic, we set up strategic campaigns that would attract buyers who were ready to make their move in Pune.
Lead Generation Campaigns:
We launched a targeted Google Ads campaign, sending potential buyers to our carefully crafted landing page. At the same time, we activated a Facebook Lead Generation campaign, reaching people where they were most engaged. Together, these campaigns created a powerful funnel that brought us closer to our audience, capturing the interest of those genuinely looking to buy.
YouTube Ads:
We didn’t stop there. To boost awareness, we launched YouTube Ads, ensuring that Tirupati Group’s project was seen by people in the right area at the right time. These ads weren’t just about visibility—they were about igniting a spark, showing viewers why this project was worth their attention. Every click and every view was another step toward turning a potential lead into a future homeowner.
Retargeting Campaign:
Our hero campaign was all about retargeting. We reached out to those who had already visited our landing page, knowing that these were the people who were genuinely interested. By targeting this audience again, we deepened their connection with the project, increasing the chances of conversion. We also created lookalike audiences, expanding our reach to individuals who shared similar characteristics with those already engaged, further refining our lead generation.
Custom Audience:
To make our efforts even more precise, we collaborated with the builder to access walk-in data. This allowed us to create a custom audience, directly targeting those who had shown interest in person. We also developed lookalike audiences from this walk-in data, ensuring that our campaigns reached people who were most likely to be interested in purchasing a property.
The Results:
Through this comprehensive strategy, we didn’t just generate leads; we connected people with the homes they were dreaming of. Tirupati Group saw a surge in interest, with digital channels driving a significant portion of their sales. Our approach wasn’t just about marketing—it was about making meaningful connections, one lead at a time, and helping families find their place in the world.
